Advantages of Using Catchy Telephone Numbers for your Business

Most people have trouble remembering long numbers and on the whole they find it easier to recall a phrase or words instead of a telephone number. This makes it harder for a business to increase sales and profits since a customer cannot call in when he cannot recall the number. To this end many businesses try to use catchy telephone numbers to attract interest and to try and keep those catchy numbers in the minds of potential customers.

Using catchy phone numbers is an old tool used by marketing executives to catch people’s attention and to hold it. Since advertising is not cheap, it makes sense to try and maximise the impact of any advertising strategy you do employ, whether it is on the television, radio, press or internet. 

One of the ways to memorise something is to use a mnemonic. This is an aide to committing something to memory by associating a letter, phrase or word to something. Let me give you an example:

If you were asked to say the colours of the rainbow, in the correct order, your mind would have to think hard as they are easy to mix up. However, at school you were probable taught to remember that “Richard Of York Gave Battle In Vain” where the first letter of each word stands for the colour of the rainbow; Red, Orange, Yellow, Green, Blue, Indigo, Violet. This is a mnemonic which makes it easy to remember the colours of the rainbow in the correct order. 

Another popular mnemonic is “Never Eat Shredded Wheat” which helps you to remember the points of the compass in a clockwork direction; North, South, East, West. When it comes to telephone numbers, you can try to use mnemonics to make catchy numbers, for personal use as well as for use in the business world. However, this is not always possible for two main reasons;

1.     Not all numbers have letters associated with them, i.e.: 1 and 0 do not map to any letters.

2.     Relatively few of all possible character combinations are actually meaningful words (in the dictionary).

When you are watching television you will notice that most of the commercials have music added to them. This is because is also an important aide to memory and a person is more likely to remember a catchy tune as a phone number than one which is just read out or seen on the screen. 

This is why you will notice that most catchy telephone numbers have letters and music attached to them so that they are more likely to stick in your mind. The next time that you find yourself in a position of wanting to call an insurance company, visit a toy store on the internet, or find a booking agent for your vacation, you will probably find yourself recalling catchy phone numbers which you have heard somewhere and most likely cannot even remember where you have heard them, even though they have gotten lodged in to your brain.